Persephone
For this project, I decided to dive into Illustrator to practice package and graphic design for a made-up brand named Persephone.
*all photography images used are royalty-free and approved for use.
Persephone, at its core, is a period product brand that strives to offer clean organic products for women.
The most challenging yet rewarding part of this project was to find a clean, readable yet unique and recognizable visual voice for this brand, while sticking to the same colors and incorporating some greek mythology iconogralhy and references.
An additional part of the Persephone brand is an app offered to customers. This branded app offers 24/7 support and chats with physicians for any medical needs and concerns, public forums to speak with others in the Persephone community, and a cycle-tracking calendar.
